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Case study

Latest approaches for legal eagles

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The Law Society of Scotland may be one of Connect’s long-standing clients, but when it comes to communicating with its 11,000 members and others interested in Scottish Law, its approach is bang up to date.

The Law Society of Scotland is the professional body for Scottish solicitors, and in 1998, we won the contract to produce its monthly magazine for members, The Journal.

Since then The Journal has evolved – winning numerous awards – but it has also developed in reach and interactivity thanks to The Journal Online: a dedicated website which is responsive to mobile devices.

The Journal Online carries a daily news feed to highlight breaking stories as well as exclusive editorial content to complement the technical and topical articles covered in The Journal print edition.

Today, the Journal Online attracts 20,000 unique visitors a month and has, together with the magazine, become an incredibly effective communications platform for the Society to communicate with its audiences.

Visit Journal Online here

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Posted on 11 November 2013, 16:49