Unfiltered is a magazine for members of the Scotch Malt Whisky Society.
The magazine reaches a sophisticated worldwide audience of high-income earners who are united in their love of single cask, single malt whisky and the finer things in life.
Connect was appointed in 2008 to re-design unfiltered and gave the magazine a radical design overhaul. It now boasts thought-provoking photography, quirky illustrations and well-crafted, colourful writing. Unfiltered won a best re-design award at the 2008 CiB Scotland Awards and Best Magazine Design (Business and Professional) at the 2009 Scottish Magazine Awards.
Unfiltered also picked up the Best Member Magazine title
at the 2009 CiB Scotland